PGB BR Standard (2024)

11th Edition

Category: Standard

R$ 11.990,00

The 9th edition of the PGB presents the main information about the profile, behavior, and consuming habits of the Brazilian gamer.

With the PGB, it is possible to create quantitative and qualitative analyses, and thus define mappings according to your needs and project trends with the exclusivity of various information that is captured in the research.

Check out below all the information
that is part of this version:

AUDIENCE PROFILE

Demographic
Age Group
Socio-economic Group
Gender
Household Income
Gamer Persona (Hardcore & Casual)
Race

PLATFORMS

Behavior and consumption of games
Games (knowledge and experience)
Preferred platform
Frequency and time playing
Platforms and type of content
Online Experience
Subscription Services
Advertising in games
Experience and moment of purchase
Stores where they buy games and accessories
Types of expenses with games
Activities beyond gaming
Brands (knowledge, ownership, and experience)
Virtual Reality

GENERAL INTERESTS

The impact of the Covid-19 Pandemic
Financial Education
Cryptocurrencies, NFT, and knowledge of pay-to-earn games
Accessibility in games
Metaverse: behavior, consumption, and engagement

CONSUMING HABITS

Activities while playing
Consumption of products
Streaming Platforms (Video and Music)
Activities while at home
Genres of Movies, TV Shows, and Books
Type of consumption and channels (news, influencers, and others)
Sporting Habits
Consumption of Traditional Sports
Food Routine
Black Friday sales

PGB BR Standard (2024)

11th Edition

Category: Standard

Check out below all the information that is part of this version:

Fale com nossos especialista

Check out below all the information
that is part of this version: