PGB BR Master (2023)

10th Edition

R$ 13.990,00

This more complete version of the PGB includes:

1. Full report of data and analyses of the PGB 2022

2. 3 accesses to PGB Data Insights

3. 6 additional exclusive reports with new data and insights

The 6 exclusive reports will be developed throughout 2022 and present complementary studies and analyses to the 2022 edition’s data.

You can check below our roadmap of reports and the deliverables analyzed in each material. Adding to your knowledge about the profile of gamers in Brazil.

Check out the exclusive reports:

GAMERS AND BRANDS (MARCH 2024)

The brand report presents an analysis of gamers’ relationship with different brands in different sectors of the economy. We analyze the knowledge, usage, and how these brands relate with games, contemplating the Banking sector, Payment Methods, Drinks, Food Services, Cosmetics, and more.

ESPORTS OVERVIEW (MAY 2024)

In the eSports reports, we have prepared a full analysis of the behavior of players and viewers of competitive games. We present analyses and data such as knowledge and practice of professional and amateur competitions, tournament preferences, betting, most-watched games, frequency and general consumption of content, teams, celebrities, and other related data.

GAMING CARRERS (AUGUST 2024)

The perception about careers in the world of games is something that engages and generates expectations in consumers of digital games. Pursuing a career in the games industry is a possibility and we mapped different skills in games and eSports, to understand which are the main ones according to players.

PARENTS AND CHILDREN (AUGUST 2024)

According to information and perceptions of parents regarding their children and digital games, we will have detailed information about their behavior and the profile of these children, such as their preferred platform, playing frequency, online experience, and other data.

INFLUENCERS (OCTOBER 2024)

One of the main points of contact for gamers are content creators on their various production platforms, whether via streaming, recorded videos and others. In this dash we present the main influencers, streamers and content creators and what are the consumer relations of players and digital games.

PUBLISHERS (OCTOBER 2024)

Publishers or game publishers are responsible for producing and publishing games for consumers. In this dash we will present the relationship of knowledge and experience with some of the main publishers and what is the consumption of players and their games.

Check out below all the information
that is part of this version:

AUDIENCE PROFILE

Demographic
Age Group
Socio-economic Group
Gender
Household Income
Gamer Persona (Hardcore & Casual)
Race

PLATFORMS

Behavior and consumption of games
Games (knowledge and experience)
Preferred platform
Frequency and time playing
Platforms and type of content
Online Experience
Subscription Services
Advertising in games
Experience and moment of purchase
Stores where they buy games and accessories
Types of expenses with games
Activities beyond gaming
Brands (knowledge, ownership, and experience)
Virtual Reality

ESPORTS

Knowledge, Practice, Winnings, and Betting on games
Experience with games (most watched, played, and donations)
Types of channels (brands, specialized, teams, and more)
Platforms (social, TV, and more)
Celebrities, teams, and athletes
Where it is watched (arenas, digital, and more)
Tournaments and Modes
Consumption of Content

GENERAL INTERESTS

Carrer and professions
Financial Education
Cryptocurrencies, NFT, and knowledge of pay-to-earn games
Accessibility in games
Metaverse: behavior, consumption, and engagement

CONSUMING HABITS

Activities while playing
Consumption of products
Streaming Platforms (Video and Music)
Activities while at home
Genres of Movies, TV Shows, and Books
Type of consumption and channels (news, influencers, and others)
Sporting Habits
Consumption of Traditional Sports
Food Routine
Black Friday sales

LOVED BRANDS

Food Apps
Food Products
Banks
Alcoholic Drinks
Credit Cards
Coffee
Cars
Cosmetics
Candies/Snacks
Energy Drinks
Food Services
Clothing Stores
Payment Methods
Snacks
Sodas
Sneakers/Shoes/Accessories
Telecom Operators
TVs
Apparel

PGB Data Insights

All the data collected by PGB 2023 will be available on an exclusive platform. On PGB Data Insights, it is possible to cross-reference data, making it possible to create new analyses according to your needs and business strategy.

PGB Data Insights is in its 3.0 version, introducing global filters such as: player profiles (hardcore and casual), gender, age group, preferred platform, and region. There are more than 20 dashboards, which will be made available throughout 2023, according to the calendar of exclusive reports. Here are the main data dashboards:

Player Profile: demographic, in-game behavior, consuming habits, platforms, expenses, gaming experience, and more.

Loved Brands: general ranking of brands and sectors.

eSports: general consuming behavior, game rankings, teams, and celebrities.

Publishers

Influencers

Map of Trends: PGB Data Insights also presents comparative data from previous editions of the PGB, making it possible to read the trend curves of some data.

IMPORTANT: access will only be available until March/2024